Personalized Coaching for SMB AEs
Sales coaching, training, & community so you can hit the ground running, unlock your sales potential, and accelerate your sales career.
Join the AEs who’ve gone from struggling with quota to consistently earning $10K-$20K+ per month.
Trusted by 6,000+ sellers at:
Dayana Perez
“I finished my first month as the top salesperson.”
AE @t
Your Messaging Doesn’t Break Through
Your outreach sounds like everyone else’s. Prospects ignore your emails, and you can’t book enough meetings to fill your pipeline.
You’re asking surface-level questions and missing the real pain. Prospects don’t see urgency, and deals stall in the pipeline.
You’re showing features instead of solving problems and tying it back to business impact. Prospects lose interest and you sound like every other vendor.
No structure from prospecting to close. Your pipeline is unpredictable and follow-ups don’t move deals forward.
Sound familiar?
In today’s noisy market, it’s harder than ever to stand out and get prospects’ attention. Most SMB AEs feel like they’re on an island and have to figure things out on their own.
You have confidence in your potential, but you also don’t know what you don’t know. With buyers getting 100+ sales emails per day and booking fewer meetings than ever, you’re fighting an uphill battle.
Maybe you’re getting some training from your company or watching free content online, but eventually you realize:
Atrutro A.
“I’m having $10k – $15k months consistently”
Andres. A
“Was making $1,500/m and now I make $15k/m”
Greg M.
“Made $35k extra commission in just 2 months”
Imagine 90 days from now:
This isn’t wishful thinking.
It’s exactly what happens when you follow our proven system.
Boris M
“Followed the process, I got to a 60%+ close rate.”
Former 2X VP of Sales with over a decade of B2B SaaS experience
This is the ONLY program built to take SMB & MM AEs from stuck to unstoppable.
Mor’s journey started exactly where you might be right now.
At 22, he was so scared of sales that he quit his first sales job. But instead of giving up, he decided to face his fears head-on.
At 24, Mor threw himself into the deep end—cold calling and door knocking as a real estate agent and telemarketer for Allstate. It was brutal, but it taught him what most AEs never learn: how to truly connect with prospects.
The breakthrough came fast:
At 34, Mor launched From Demo To Close (FDTC) and has since helped thousands of AEs master elite skills, crush income ceilings, and secure life-changing promotions.
Here’s what makes this different:
With 10+ years as an AE and 2X VP of Sales for SMB SaaS companies, Mor knows exactly what it’s like to feel stuck, scared, and unsure about sales. More importantly, he knows the exact path to get you out of that place and into consistent quota-crushing performance.
David Bitton
“Mor has been one of the key driving factors to our company’s success”
Co – Founder @
Stop struggling alone. Join ambitious AEs who are gaining confidence and going from transactional to consultative sellers.
Live Coaching
Get personalized 1:1 feedback on building pipeline, running discovery, delivering demos, and closing deals
Proven Community
Connect with smart, ambitious AEs who share playbooks and provide real-time feedback
Battle-Tested Training
Access sales training from the trenches that actually works in today’s market
Working on becoming a top AE alone will only get you so far.
You need the guidance, community, and frameworks that actually move the needle.
Join AEs already in the community getting results like this:
“Monday I closed my 2nd highest deal ever. Yesterday I closed 4 deals, closed another today and 2 more likely to close by Friday. Currently sitting at 224% quota. It’s uh, been a week lol”
– Verified Member
DTC University
$97/month
or $997/year
AE Ascension Plus
$240/month
or $1,995/year
AE Ascension Premium
Prerna P.
“Got promoted to mid market within 3 months of coaching. Thank you for the effective coaching with actionable items that helped me get to this point”
AE @t
This IS for you if:
This is NOT for you if:
Most company-led sales training is generic, one-size-fits-all, and focused on product knowledge—not skill-building. AE Ascension is individualized, tactical coaching designed to fix your gaps (not the team’s), sharpen real sales calls, and build a repeatable, promotable sales process. We create a custom success plan based on auditing your personal sales process and calls and coach you against it.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
Most sales training is generic and theoretical. Mor’s approach is customized to your specific market, product, and team challenges, based on real VP of Sales experience.
When these spots fill up, you’ll be placed on a waitlist for the next cohort.
Don’t let another quarter go by feeling stuck.
The AEs who take action today will be the ones celebrating their biggest months ever while others are still struggling with the same problems.
Joseph
“I joined DTC soon after I became an AE, it drastically reduced my ramp-up period. The amount of detailed strategy I was able to get from Mor throughout the program is invaluable. – our coaching & training gave me a platform to dig deep into deal strategy, helping me reduce sales cycles and most importantly get more deals across the finish line. If you’re an AE (of any level) do yourself a favor, join DTC and take advantage of Mor’s knowledge, he will give you the foundation you need to be successful and scale your career!”
AE @
Stop struggling alone.
Stop settling for average results.
Stop watching other AEs hit numbers you know you’re capable of.
Book a clarity call with Mor today. In just 15 minutes, you’ll get:
• The exact next steps to accelerate your AE career
• A customized plan for hitting your income and promotion goals
This could be the conversation that changes everything.
No-pressure conversation. If it’s not a fit, Mor will tell you.
