Tailored Consulting for Founders and Sales Leaders

Elevate Your Sales Team's Performance Without Hiring Another Senior Leader

Transform managers into effective coaches, develop reps into consultative sellers, and build a scalable sales playbook that increases win rates by 28%+

Trusted by sales teams at:

David Bitton

“Mor has been one of the key driving factors to our company’s success”

Co – Founder @

The 3 Core Problems Keeping Your Sales Team From Scaling

Managers Aren't Coaching

Your sales managers focus on tasks and pipeline reviews instead of developing their team’s skills.

Result: Reps stay stuck at their current performance level.

Reps Are Reactive, Not Consultative

Without proper training, your AEs pitch features instead of solving problems.
They struggle with discovery and lose deals to “no decision.”

No Sales Operating System

Your team lacks a structured, repeatable process from first touch to close. This creates inconsistent results and makes scaling impossible.

“Companies with dynamic sales coaching programs achieve 28% higher win rates.” CSO Insights

Here's What's Really Happening to Your Sales Team...

Top of funnel pipeline dries up:

Your reps don't know how to prospect effectively to generate quality leads

Discovery calls are shallow:

Your AEs ask surface-level questions and miss the real business impact

Demos are feature-heavy:

Prospects lose interest because reps show features instead of solving specific problems

Win rates are disappointing:

Prospects lose interest because reps show features instead of solving specific problems

Sales cycles drag on:

Without urgency-building skills, your team can't accelerate deals

New reps take forever to ramp:

You don't have a systematic way to get them productive quickly

What Sales Leaders Are Saying

Amanda S.

“His frameworks are immediately adaptable to any industry & any size team”

VP of Growth @

Isaac C.

“Mor helped our company succeed and paved the way for future growth.”

Founder @

Nate C.

“He has helped us raise the bar across our sales engine & improved our people”

COO @

Dayana Perez

“I finished my first month as the top salesperson.”

AE @t

What If Your Sales Team Could Become Your Competitive Advantage?

Imagine 90 days from now:

The Results:

Higher win rates from better discovery and demos
Shorter sales cycles through urgency-building techniques
Faster rep ramp with systematic training
Scalable growth without hiring more senior talent
Predictable revenue from a proven sales system

Boris M

“I finished my first month as the top salesperson.”

Meet Your Sales Performance Partner: Mor Assouline

2X VP of Sales Who’s Built Winning Teams from Scratch

Mor isn’t just a consultant – he’s been in your shoes as a sales leader.

His track record:

Tripled ARR for one startup in just 12 months
Reduced average sales cycle from 75 days to 25 days
Led his AE teams to 60-70% close rates for 12 straight months
Trained hundreds of AEs who’ve gone from struggling to quota-crushing

Why this matters for you:

Mor knows exactly what separates high-performing sales teams from average ones. He’s not teaching theory – he’s sharing battle-tested systems that he’s used to build and scale successful B2B SaaS sales organizations.

Justin Welsh

“What Mor is doing to help AEs take their sales skills to the next level is incredibly refreshing & unique. If AEs want to be at the top of their game, they need to master discovery, demo, and close. Having access to a sales coaching program like this is a great way to do it.”

Former CRO @ PatientPop, Founder @ JustinWelsh.com

What If Your Sales Team Could Become Your Competitive Advantage?

1:1 and Group Sales Training & Coaching

Build your team’s consultative selling skills through personalized coaching sessions and group workshops.

Talk Track Development in Your CRM

Create winning talk tracks directly in your call recording software (Gong, Chorus, etc.) for consistent messaging.

Fractional VP of Sales Support

Get senior sales leadership guidance without the full-time hire – perfect for scaling startups.

Co-Authoring Custom Sales Playbook

Develop a comprehensive sales playbook tailored to your market, product, and team structure.

Deal Reviews and Pipeline Coaching

Regular deal strategy sessions to accelerate stuck opportunities and improve close rates.

GTM Sales Advisory

Strategic guidance on go-to-market approach, territory planning, and sales process optimization.

Every engagement is customized to your specific challenges and goals.

Transform Your Sales Team Into Your Competitive Advantage?

The companies that invest in sales coaching see measurable results:

Key Statistics:

• Tripled ARR for one startup in just 12 months

• Faster rep ramp time with structured coaching

• More predictable revenue from systematic processes

• Higher team confidence and job satisfaction

The difference:

Most companies focus on hiring their way out of sales problems. Smart companies focus on developing the talent they already have.

“I’ve never been more excited about our sales team, knowing they now truly understand what great looks like.”

Leadership

Next Steps & Process

Step 1: Contact Us

Book a strategy call with me.

Step 2: Discuss Challenges

We’ll determine if and how we can help.

Step 3: Review Strategy

From there, we’ll craft a tailored sales plan for you and execute the plan and crush it.

Jen Allen

“Mor is a world-class sales practitioner. He’s made a huge impact on my sales deals and it’s incredible that he’s providing such valuable sales training and coaching for AEs. What salespeople need to move deals forward is better discovery, world class demos, and strategic follow ups. I can’t think of anyone better than Mor to do that.”

Founder @